This Program Is CLOSED. 

Please Email Allison@technologymarketingtoolkit To Join The Waitlist

Celebrity Authority Trust Trifecta Program
Become The “Go-To” Expert In Your Industry To Stand Above Your Competition, While Building Trust And Making Price A Non-Issue With Leads – All Done-For-You In The Celebrity Authority Trust Trifecta Program!
With so many IT firms competing over the same opportunities, how can you stand out and be seen as the “go-to” expert in your target market so you don’t have to compete on price? How can you position yourself as a trusted advisor…an authority in your area of expertise, be it cyber security, IT services, co-managed IT, compliance or all of the above?

With Robin’s new Celebrity Authority Trust Trifecta Program, you can now achieve celebrity status to stand above your competition, while building trust and making price a non-issue.
What You Get With The Authority Marketing Package
Brand “YOU” Creation
  • Your Origin Story And Personal Brand Creation:  Our team of professional writers and publishers will conduct a Q&A-style interview with you to uncover and document your entrepreneurial and life story. The information we extract, which you can completely control the narrative of, will be turned into content you can use on your website, in your bio, in your book, magazine cover and in various other marketing initiatives. We’ll spin this into an interesting story that will connect you with your audience, build rapport and trust, showcase your expertise and enable you to stand out from ALL of your competition. 
  • A Professional Headshot And Photo Series: A photographer will work with you to capture photos of you at your best, in different poses, so we have a series of photos to use online, in press releases and for other marketing pieces. You can even pick the photographer and we’ll fund it.
  • ​Updates To All Marketing: After this is created and approved, we will take care of updating your website, Shock-And-Awe box, book and other Authority Marketing pieces to reflect this new and engaging story about you and your company.
Online Reviews, Testimonial Rewrite And Refresh
  • Google Reviews Campaign:  We will work with you to implement an online review campaign that will ramp up the number of positive reviews on your Google My Business account to fuel SEO and let you stand head and shoulders above your competition with no or very few reviews.
  • Professionally Written Testimonials: Our expert copywriters will take your new reviews (the top 10 from the Google Review campaign) and work them into expanded and enhanced testimonials that we will add to your website and Shock-And-Awe box (also included in this program).
  • ​Testimonial Review And Refresh: Our copywriters will also review and rewrite up to five of your existing testimonials to make them stronger and more compelling.
Definitely A Credibility Builder
"We’ve been written up in the press with three different articles as a result of the book we published. Of all of the items in our Shock and Awe materials, the thing that always elicits a comment is the book. Definitely a credibility builder!"
- Frank Ballatore, The New England Computer Group, Inc.
Podcast Interview Livestream And Promotional Package
  • Podcast Interview: Our production team will take care of every aspect of scheduling and directing a highly professional podcast interview with you that will become your “audio business card” for your website, Shock-And-Awe box and other digital marketing initiatives. We will work directly with you to craft the questions (and your answers) so you convey the exact message you want to your audience, highlighting your origin story, core values, integrity and areas of expertise. 
  • Expert Setup And Production: Our technical team will set up the production, video-mix the show and ensure the sound and video quality are excellent. We’ll also take care of the technical details of livestreaming your interview (see below). Once completed, our team will edit and mix the video and audio so you have another “celebrity” Authority Marketing asset to use. 
  • ​LIVESTREAM Of Your Interview: We will livestream your interview on Facebook and on your YouTube channel, as well as create a series of digital marketing promotions and e-mails you can use in advance to invite your clients and prospects to join you LIVE.
  • ​Your Podcast Featured On MSP Success Magazine And All Major Podcast Channels: Once completed, your interview will be professionally edited and uploaded to iTunes, Spotify and Google Play podcast libraries, as well as being highlighted on MSPSuccessMagazine.com as a means for lifting your credibility and authority and increasing leads.
  • Custom Blog Post: We will write a special blog post for you to highlight on your website, full of relevant keywords, to promote the podcast. We will also give you a series of digital and e-mail marketing promotions to advertise the recording on your website.
  • ​Digital Shock-And-Awe, On-Hold Recording: The recording of the podcast will be given to you to use in your digital Shock-And-Awe, as well as to use on your “on-hold” recording, or in any way you see fit.
MSP Success Magazine Cover
  • YOU On The Cover: We will feature you on the cover of a special edition of MSP Success Magazine with a multi-page cover story inside. Your edition will be combined with special content from other high-profile entrepreneurs, such as Marcus Lemonis, Kevin O’Leary, Barbara Corcoran, Mike Rowe and more. This will be provided in both digital and physical copies for you to use on your website and in your Shock-And-Awe box.
  • 100 Printed Magazines: You’ll receive 100 magazines to distribute to clients, potential joint venture and promotional partners, and prospects. We encourage you to include this in your Shock-And-Awe box as well as using it at networking events, trade shows, events and other appropriate venues. You can order more at any time.
  • ​Framed Magazine Cover For Your Office: You’ll get a framed copy to hang in your office to showcase to new prospects who visit your location, or to hang behind you when doing videos to showcase your celebrity status!
  • ​Digital Copy For Ongoing Online Marketing: You’ll receive a high-resolution digital copy of your cover and a PDF of the entire magazine that you can use to promote your new celebrity status on social media, your website, your digital Shock-And-Awe and via e-mail.
  • Prospecting And Marketing Toolkit: You will get a full, step-by-step marketing plan, complete with Done-For-You marketing collateral and campaigns, to use your magazine to secure more JV partners and opportunities, and to reactivate unconverted leads to get them to buy. You will also get fully written social media promotions to be posted to all your social channels.
  • ​MAP BONUS! If you have our MAP, you will receive pre-built campaigns to roll out the above-mentioned campaigns, for FREE!
Instant Credibility That Shortens The Sales Cycle And Makes People Remember You
"I decided to do the magazine cover story because we weren’t very well-known in our market and I wanted to build credibility. As soon as I got my magazines, I started handing them out to people and put them in my new Shock-And-Awe box to ‘wow’ prospects before we even met with them. These are all very unique marketing pieces that really get to YOUR ‘why.’ The team Robin gives you does an amazing job at humanizing you and creating a connection between you and your prospects and clients that makes you memorable and stand out. The whole process of telling our story was actually a driver for an internal culture shift and has even been added to our sales process. Being on a magazine cover automatically elevates you and creates authority, but the feature article on the inside makes people remember and connect with you."
- Chris Burns, Techie Gurus
Solo Author Book Written For You
  • Done-For-You Self-Authored Book: You will be able to choose from two pre-written books (one is on cyber security, the other a “trusted advisor” edition). We will customize the book for you and design the cover, bio and opening chapter. You may choose to write (or revise) the rest of the content, but most clients use it “as is,” with very few changes.
  • We’ll Do 90% Of The Work: To make it easy and get this done fast, we’ll give you a starter book to customize. Then we’ll assist you in creating and customizing 1) a book title from a list of suggested titles, to make it easy, 2) the cover, 3) the author bio page, 4) the opening chapter, 5) the header and footer, and 6) the close of the book. You will have full editorial control over the content but will have help and direction from our team. (NOTE: We are not writing the entire book for you, but taking a starter version and helping you to customize it for your purposes. YOU may rewrite any aspect of the content as you see fit, but it must not exceed our page limit for size.)
  • ​100 Printed Softcover Books: These copies will be shipped to you to put in your Shock-And-Awe box or to use as lead generation, handouts at events and trade shows, to host a book signing and in any number of other ways.
  • ​A Complete Done-For-You Marketing Package We’ll Design, Print And Send To You: 
  • 100 tent-fold business cards that highlight your book.
  • 100 postcards, designed and printed, to launch your book (you simply address and mail them).
  • ​50 customized bookmarks you can insert in the book with an offer.
  • ​50 branded shipping boxes to send your book to key executives, clients, JV partners, etc.
  • ​A book-signing marketing plan.
  • ​A custom web landing page to promote the book.
  • ​Customized social media marketing posts to promote your book that we’ll implement for you. (NOTE: These are organic posts, not ads, that will be designed and posted for you.)
  • MAP BONUS! If you are a MAP client, we will include multiple marketing sequences and campaigns for promoting the book and using it for lead generation.
Ready To Get Started?

This Program Is CLOSED. 

Please Email Allison@technologymarketingtoolkit To Join The Waitlist

Shock-And-Awe Box
  • 25 Copies Of A Customized Physical Shock-And-Awe Box: This will be customized and designed to INSTANTLY differentiate you from your competition and make a true WOW first impression. We will design the cover of the box as well as all the contents listed below, have them produced (printed and compiled) and shipped to you ready to send out.
  • Setup Of Your Digital Shock-And-Awe Box: In addition to the physical copy, we’ll also design and set up your digital version using our proprietary online Shock-And-Awe box creator so you can create, customize and send a digital version to any prospect with a few clicks. EASY!
  • ​Cover Letter: We will give you a customized template of your cover letter in a Word document so you can personalize each one for the prospect you are meeting with. These won’t be printed in advance because they need to be personalized, but you’ll have the digital Word document to personalize and print as needed.
  • ​Testimonial Book: We’ll take the testimonials we’ve rewritten for you and design them into a powerful testimonial book (4 to 12 pages) that will build trust with prospects. Let your clients do the heavy lifting of selling YOU. This is a POWERFUL piece that will influence prospects to trust you and buy from you, regardless of price.
  • Printed Press Release About Your Book, Magazine Cover: We’ll write and design a press release about your book launch and magazine cover to further highlight your success and authority.
  • ​Overview Of Services: We’ll customize and design a one-page overview of the services you offer to include in your Shock-And-Awe box. Unlike a long, boring brochure, this concise one-pager will simply highlight what you can do for that prospect. 
  • ​Audio And Video Of Podcast: We’ll edit and upload your podcast interview to your digital Shock-And-Awe box so prospects have multiple ways to get to know you before you sit down to sell. We’ll also create a giant postcard to promote where the prospect can go online to listen to your podcast interview. 
  • Client “Bill Of Rights” And Guarantee Certificate: We’ll assist you in creating these documents to further detail how you are more trustworthy and credible than your competition, taking the risk out of hiring YOU over everyone else. 
  • ​Awards You’ve Won: If you have key awards and certifications, we will craft these into marketing pieces you can include to showcase your expertise.
  • ​Comparison Chart: We’ll help you craft and create a customized, branded, one-page “side-by-side” comparison chart to showcase how you are different than your competitors and to specifically show that you provide more value for the money. 
12-Months Of Social Media Posting Done For You
  • FIVE Posts Every Week: These posts will consist of valuable tips and content, as well as any relevant news that is going on that week; you simply communicate with us if there’s something you want to highlight, like a new client, a client success story, event your hosting, speaking engagement, etc. But to make it EASY, we’ll take the lead and post content weekly so you don’t have to think about it! In the months when we are releasing a key content piece in this AMP program, we’ll craft the posts to highlight and promote that, including your LIVE podcast interview, book launch, magazine cover story, etc. 
  • Posting On The Top Four Platforms: The five posts per week will be on Facebook, Instagram, Google My Business and LinkedIn.
  • ​Quality Design, Images And Text: Your posts will be a perfect mix of personal, professional, serious and funny posts that engage your target audience, promote sharing and engagement, and drive prospects to your site or landing page.
  • Profile Optimization As The Industry Leader: We will review and assist in updating your social media profiles to make them stronger and more compelling. We will continue to add to this as you do more celebrity activities in the program. 
Accountability, Coordination And Coaching
  • Bimonthly Coaching Calls With Robin: For this group only, Robin will be personally hosting coaching calls 1-2 times per month to provide direction, answer questions, get input and help you maximize the return on these assets.
  • Dedicated Project Manager: We will be doing a LOT for you over the next 12 months, and it can be easy to get distracted or confused. That’s why we’ll assign you a Project Coordinator who will check in with you regularly to let you know what’s coming next, what’s been done and what we need from you.
  • ​Online Project Management Portal: This online “hub” will allow you to communicate with your celebrity team, see what’s going on, view files and projects, and communicate and collaborate with other MSP peers who are building the same assets so you can see what others are doing and generate great ideas. 
The Shock-And-Awe Box Has Really Helped Our Business Stand Apart From The Competition
"First impressions are everything, and that’s why we engaged with Technology Marketing Toolkit to design and produce our box and all the contents inside. We have received positive feedback from each customer we’ve sent it to, and the Shock-And-Awe Box has really helped our business stand apart from the competition. If you’re struggling in a similar manner or you don’t even know where to start, you’ll be thrilled you signed up to enlist their team to come alongside you to make it happen!"
- Brian Eason, Goodwin PC
On Top Of All Of This, You Will Also Get…
  • Prospecting And Marketing Toolkit: You will get a full, step-by-step marketing plan, complete with Done-For-You marketing collateral and campaigns, to use your magazine, book, podcast and other AMP pieces to secure more JV partners and opportunities, and to reactivate unconverted leads to get them to buy. 
  • MAP BONUS! If you have our MAP, you will receive pre-built campaigns to roll out the above-mentioned campaigns, for FREE!
Enroll In The Celebrity Authority Trust Trifecta Program Now!

This Program Is CLOSED. 

Please Email Allison@technologymarketingtoolkit To Join The Waitlist

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